Together with Philips we partnered up with a Finnish shouting orchestra. The performance contrasts the seemingly aggressive, confrontational act of shouting, with words that reveal just how multi-dimensional modern men are – capable of vulnerability and comfortable with expressing emotion. But they also take pleasure in the things that make them men – enjoying long, comfortable silences, and having facial hair.

The film won multiple awards including Gold in Directing at Kinsale awards. It was also nominated as best European TV Commercial, SHOTS awards.